Page 8 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo
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Inkijkexemplaar
21. Het belang van zoekwoorden .......................................................164
21.1 Wat zijn zoekwoorden .......................................................................................164
21.2 Long tail en short tail zoekwoorden ...................................................................168
21.2.1 Stappenplan zoekwoordonderzoek ...................................................................170
21.3 Belangrijke begrippen ........................................................................................172
22. Social media ................................................................................173
22.1 Specifieke kenmerken van social media ............................................................173
22.2 Waarom is social media zo succesvol? ...............................................................174
22.3 Social media en strategie ...................................................................................176
22.3.1 De campagne strategie organiseren en uitvoeren .............................................179
22.4 Veel gebruikte social media KPI’s .......................................................................180
22.4.1 NPS: Net Promotor Score ...................................................................................181
22.4.2 CSat: Customer Satisfaction Score .....................................................................181
22.5 Social media campagne management ...............................................................182
22.6 Belangrijke begrippen .......................................................................................184
23. Content voor sites en social .........................................................185
23.1 Zelf content maken ............................................................................................185
23.1.2 Storytelling .........................................................................................................189
23.2 Belangrijke begrippen ........................................................................................191
24. Adverteren en laten adverteren op internet .................................192
24.1 Advertentiemogelijkheden ................................................................................192
24.2 Affiliate marketing .............................................................................................193
24.2.1 Hoe werkt affiliate marketing? ..........................................................................193
24.3 Belangrijke begrippen ........................................................................................195
25. Marketplaces en dropshipping ....................................................196
25.1 Marketplaces .....................................................................................................196
25.2 Dropshipping ......................................................................................................198
25.3 Belangrijke begrippen ........................................................................................199
26. Webcare ......................................................................................200
26.1 Functies van webcare ........................................................................................200
26.2 Tools voor webcare ............................................................................................201
26.2.1 Webcare meetbaar maken ................................................................................203
26.3 Webcare tips ......................................................................................................203
26.4 Belangrijke begrippen ........................................................................................204
