Page 74 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo

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CSat: Customer Satisfaction Score .................... 181 Exclusieve distributie ........................................ 102
CTR ................................................................... 180 Experience marketing ....................................... 132
Customer care .................................................. 184 Eyecatcher ........................................................ 120
Customer experience ......................................... 18 Fabrieksgarantie ............................................... 217
Customer journey ............................................... 17 Facings .............................................................. 126
Cybercrime ....................................................... 205 Family grouping ................................................ 124
Data analyse ....................................................... 68 Fast movers ...................................................... 124
Dataset ............................................................... 66 Fieldresearch ...................................................... 61
Decision Making Unit ......................................... 45 Finale vraag ........................................................ 27
Demografische factoren ..................................... 72 Focus strategie .................................................. 143
Deskresearch ...................................................... 62 Follow-up artikel ................................................. 44
DESTEP model .................................................... 72 Franchising ......................................................... 48
Diep assortiment ................................................ 89 FTE, Fulltime equivalent ..................................... 64
Differentiatie bedrijfskolom ................................ 23 Fulfilment ......................................................... 157
Differentiatie strategie ...................................... 143 Functionele eigenschappen ................................ 83
Digital marketing ...................................... 149, 151 Gebruiksgedrag .................................................. 43
Directe distributie ............................................... 99 Gebruiksgoed ..................................................... 45
Directe levering ................................................ 104 Gebruiksverwantschap ..................................... 125
Discount pricing ................................................ 109 Geconcentreerde strategie ................................. 56
Display advertenties ......................................... 192 Gedifferentieerde strategie ................................ 56
Displays ............................................................. 124 Gemengde economie ......................................... 29
Distribuerende groothandel ............................... 25 Gemiddelde ........................................................ 66
Distributiebeleid ............................................... 100 Geografische criteria .......................................... 55
Distributiekanalen .............................................. 99 Gewogen gemiddelde ......................................... 67
Diversificatie ..................................................... 142 GNU General Public Licence ............................. 191
DMU (Decision Making Unit) .............................. 45 Going-rate pricing ............................................. 109
Doelgroepanalyse ............................................... 57 Google Index ..................................................... 160
Doelgroepen ....................................................... 54 Google Trends ................................................... 169
Dogs .................................................................... 92 Groeifase ............................................................ 95
Dropship groothandel ....................................... 198 Groeistrategieën Porter .................................... 143
Dropshipping .................................................... 198 Grootwinkelbedrijf ............................................. 47
Duale distributie ............................................... 100 HACCP ............................................................... 216
EAN ..................................................................... 90 Hardlopers ........................................................ 124
Ecologische factoren ........................................... 73 Helpdeskfraude ................................................ 209
E-commerce ...................................................... 149 Heterogeen product ........................................... 33
Economische criteria .......................................... 55 High involvement ................................................ 42
Economische factoren ........................................ 73 High quality pages ............................................ 162
Economische sectoren ........................................ 28 Hoge prijselasticiteit ......................................... 114
Effectieve vraag .................................................. 36 Homogeen product ............................................ 33
Eindprijs-min methode ..................................... 108 Hospitality .................................................... 21, 22
E-mail marketing ............................................... 151 Huismerk ...................................................... 50, 85
Emballage ........................................................... 84 Huisstijl .................................................. 47, 51, 118
emotionele koopmotieven ................................. 45 Imago .................................................................. 51
Engagement ...................................................... 180 Impressies ......................................................... 180
Etalagevormen .................................................. 121 Incourante voorraad ........................................... 27

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