Page 77 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo

Inkijkexemplaar
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SERP .................................................................. 159 Unsought goods .................................................. 42
Servicedistributie .............................................. 105 UPO .................................................................... 42
Share of voice ................................................... 180 User experience ................................................ 162
Shop-in-shop ...................................................... 50 User generated (UG) ......................................... 173
Shopping goods ....................................... 11, 38, 41 Vaste klantenkorting ......................................... 112
Short tail zoekwoorden .................................... 169 Veldonderzoek .................................................... 61
SKU ..................................................................... 90 Verbruiksgoed .................................................... 45
Smal assortiment ................................................ 89 Verkoopconcept ................................................. 77
Small data ........................................................... 69 Verkoopkanaal .................................................. 100
SMART .............................................................. 135 Verkopersgarantie ............................................ 217
Smishing ........................................................... 209 Vervangingsvraag ................................................ 36
Sociaal culturele factoren ................................... 73 Verwantschappen ............................................. 124
Social media adverteren ................................... 192 Verzadigingsfase ................................................. 95
Social media analyse ........................................ 179 Vestigingslocatie ............................................... 215
Social Media Management ............................... 182 Virusscanner ..................................................... 212
Social selling ..................................................... 179 Vlekkenplan ...................................................... 120
Specialiseren ....................................................... 89 Volkomen concurrentie ...................................... 33
Specialty goods ............................................. 11, 42 Volkomen inelastisch ........................................ 114
Spiders .............................................................. 160 Volledige concurrentie ........................................ 33
Spoofing ............................................................ 207 Voorraadbeheer ................................................. 27
Staffelkorting .................................................... 112 Vraagcurve .......................................................... 30
Stakeholders ..................................................... 129 Vraaggeoriënteerde prijsstelling ...................... 110
Star ..................................................................... 92 Vrijemarkteconomie ........................................... 28
Stay-out pricing ................................................. 108 Vrijwillig filiaalbedrijf .......................................... 48
Steekproef .......................................................... 65 Wachtwoordmanager ....................................... 213
Stichting Reclame Code .................................... 219 Webcare ........................................................... 200
Stock foto ......................................................... 187 Webshop software ........................................... 152
Storytelling ....................................................... 189 Wettelijke garantie ........................................... 217
Straight rebuy ..................................................... 46 Whatsapp fraude .............................................. 208
Stuck in the middle ........................................... 143 White-label ......................................................... 85
Substitutiegoed .................................................. 44 Winkelcommunicatie ........................................ 118
Suspect ............................................................... 96 Winkelexterieur ................................................ 119
SWOT analyse ................................................... 144 Winkelindeling .................................................. 120
Tastbare eigenschappen ............................... 83, 86 Winkelinterieur ................................................. 119
Technologische factoren ..................................... 73 Winkelmerk ........................................................ 85
Tertiaire verpakking ............................................ 84 Winkeltijdenwet ....................................... 215, 218
Thuiskopie ........................................................ 190 Winkeltypen ....................................................... 48
Ticketsystemen ................................................. 202 Winkelvloeroppervlak ........................................ 38
Toegevoegde eigenschappen ............................. 86 Wordpress ........................................................ 152
Toegevoegde waarde .......................................... 23 Wvo .................................................................... 38
Totale product .................................................... 87 Zichtlocatie ....................................................... 105
Touchpoint .................................................. 17, 132 Zoekintentie ...................................................... 164
Ubersuggest ...................................................... 165 Zoekmachine optimalisatie .............................. 158
Uitgebreid Probleemoplossend aankoopgedrag 42 Zoekterm .......................................................... 164
Unique Selling Point (USP) .................................. 20 Zoekvolume ...................................................... 166

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