Page 76 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo

Inkijkexemplaar
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PageRank .......................................................... 161 Psychologische prijsstelling .............................. 112
Parallelliseren ..................................................... 89 Publiceren ......................................................... 183
Paraplumerk ....................................................... 85 Publishers ......................................................... 193
Pareto ................................................................. 97 Pull strategie ..................................................... 101
Payment Service Provider (PSP) ....................... 154 Push strategie ................................................... 102
PDCA ................................................................. 134 Put-out pricing .................................................. 109
Penetratiegraad ............................................ 35, 37 P van Personeel ................................................ 136
Penetratie pricing ............................................. 109 P van Plaats ......................................................... 99
Performance based marketing ......................... 193 P van Presentatie .............................................. 118
Persona card ....................................................... 58 P van Prijs ......................................................... 108
Personas ............................................................. 58 P van Product ..................................................... 83
Phishing ............................................................ 205 P van Promotie ................................................. 129
Planeconomie ..................................................... 28 Question mark .................................................... 93
Planningsniveaus ................................................ 82 RAG ..................................................................... 42
Platformen ........................................................ 196 Randassortiment ................................................ 91
Politiek-juridische factoren ................................. 73 Ranking ............................................................. 159
Pop-up store ....................................................... 48 Ranking factoren ............................................... 159
Positioneren ....................................................... 51 Ransomware ..................................................... 210
Premium pricing ............................................... 109 Rationele koopmotieven .................................... 45
Presentatievormen ........................................... 124 Reageren (webcare) .......................................... 200
Prijsdifferentiatie .............................................. 111 Relatief marktaandeel ........................................ 35
Prijsdiscriminatie .............................................. 110 Respondent ........................................................ 62
Prijsdistributie .................................................. 105 Responsgraad ..................................................... 57
Prijsdumping ..................................................... 110 Retentie .............................................................. 22
Prijselasticiteit .................................................. 113 Retentieprogramma's ......................................... 22
Prijstransparantie ............................................. 111 Routinematig aankoopgedrag (RAG) .................. 42
Prijsverwantschap ............................................ 125 Routing ............................................................. 123
Primaire data ...................................................... 62 SAAS ................................................................. 153
Primaire sector ................................................... 28 Sales funnel ................................................ 20, 129
Primaire verpakking ............................................ 84 Sales promotion ............................................... 132
Primair onderzoek .............................................. 61 SBI codes ............................................................ 64
Private-label ....................................................... 85 Schaarste ............................................................ 30
Productaansprakelijkheid ................................. 216 Schapindeling ................................................... 126
Productconcept .................................................. 77 Schaprendement .............................................. 126
Product datafeed .............................................. 196 SCR .................................................................... 219
Producteigenschappen ....................................... 83 Search Engine Results Page .............................. 159
Productieconcept ............................................... 77 SEA, Search Engine Advertisement ................... 192
Productiviteitskengetallen .................................. 46 Secundaire sector ............................................... 28
Productlevenscyclus ........................................... 94 Secundaire verpakking ....................................... 84
Productniveaus Kotler ........................................ 87 Secundair onderzoek .......................................... 62
Productontwikkeling ................................. 142, 143 Segment ............................................................. 55
Productverwantschap ....................................... 125 Segmentatiecriteria ............................................ 55
Promotionele prijsstelling ................................. 110 Segmentatiestrategieën ..................................... 55
Prospect .............................................................. 96 Selectieve distributie ........................................ 103
Psychologische criteria ....................................... 55 SEO ................................................................... 158

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