Page 73 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo

Inkijkexemplaar
T

Trefwoordenindex

4C model ................................................................ 80 Bestemmingsplan ................................................. 215
5-krachten model van Porter .................................. 73 Betalingscondities ................................................. 112
6 P's ........................................................................ 78 Big data ................................................................... 67
80-20 regel ............................................................. 97 Black hat factoren ................................................. 163
A1-locatie ............................................................. 105 Bonuskorting ........................................................ 112
Aanbodcurve .......................................................... 31 Bots ....................................................................... 160
Aankoopgedrag ....................................................... 43 BPO ......................................................................... 42
ABC-analyse ............................................................ 97 Brancheorganisaties ............................................... 63
A-, B-, C-locaties ................................................... 106 Branchevervaging ................................................... 91
A-, B- en C-artikelen ................................................ 96 Branding ............................................................... 201
A-, B- en C-merken ............................................. 50, 85 Breed assortiment .................................................. 89
Abstracte markt ...................................................... 30 Brute Force Attack ................................................ 212
ACM ...................................................................... 219 Cash cow ................................................................. 92
Additionele vraag ................................................... 36 CBS .......................................................................... 64
Adverteerders ....................................................... 193 Channel Manager ................................................. 197
Afdankgedrag ......................................................... 43 Chatbot ................................................................. 202
Affiliate marketing ................................................ 193 Citaat .................................................................... 191
Affiliate providers ................................................. 193 Click en Collect ....................................................... 14
afgeleide eigenschappen ........................................ 87 CMS ...................................................................... 152
Afgeleide vraag ....................................................... 27 Collecterende groothandel ..................................... 25
Afroomstrategie ................................................... 108 Collectieve sector ................................................... 28
AIDA ........................................................................ 20 Colportage ............................................................ 106
Algemene Verordening Gegevensbescherming .... 218 Communicatiegedrag ............................................. 43
Algoritmen ............................................................ 164 Communicatiekalender ........................................ 134
Ambulante handel ........................................... 48, 106 Complementair goed .............................................. 44
Analyse ................................................................. 151 Concessionair ......................................................... 50
Ansoff matrix ........................................................ 140 Concrete markt ....................................................... 30
Artificial Intelligence, AI .......................................... 68 Concurrentiegeoriënteerde prijsstelling ............... 110
A-select ................................................................... 65 Confrontatiematrix .......................................... 81, 146
Assortimentslengte ................................................ 91 Consignatie ............................................................. 88
Auteursrecht ......................................................... 190 Consistentie ............................................................ 91
Automation .......................................................... 151 Consumentenorganisaties .................................... 219
Autoriteit Consument en Markt ........................... 219 Consumptieverwantschap .................................... 125
Back-up ................................................................. 212 Content ................................................................. 185
Backward pricing .................................................. 110 Content marketing ................................................ 179
Bankhelpdeskfraude ............................................. 209 Convenience goods ..................................... 11, 37, 40
BCG model .............................................................. 92 Copyright .............................................................. 190
Bedieningsvormen .................................................. 47 Cost leader strategie ............................................. 143
Bedrijfskolom ............................................... 21, 22, 23 Cost per Click ........................................................ 193
Benchmarking ......................................................... 75 CPC ....................................................................... 193
Beperkt Probleemoplossend aankoopgedrag ........ 42 Creative commons ................................................ 191
Bereik .................................................................... 180 CRM systeem ........................................................ 203
Besluitvormingsproces ........................................... 40 Cross-channel ......................................................... 15

223