Page 75 - Inkijkexemplaar-Retailmarketing-en-E-commerce-voor-het-mbo

Inkijkexemplaar
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Inelastisch ......................................................... 114 Marketplaces ............................................ 150, 196
Initiële vraag ....................................................... 36 Marktaandeel ..................................................... 35
Inkoopcombinatie ......................................... 26, 50 Marktevenwicht ................................................. 31
Integratie ............................................................ 23 Marktfragmentatie ............................................. 57
Intensieve distributie ........................................ 104 Marktonderzoek ........................................... 60, 81
Interne klant ..................................................... 137 Marktontwikkeling ........................................... 141
Introductiefase ................................................... 95 Marktpenetratie ....................................... 140, 141
Kanaalconflict ................................................... 101 Marktpotentieel ................................................. 36
Kannibalisme ...................................................... 93 Marktprijs ........................................................... 30
Kernassortiment ................................................. 91 Maslow ............................................................. 174
Keurmerken ........................................................ 86 Matrixorganisatie ............................................. 138
Key Performance Indicator ................................. 35 Mediaan ............................................................. 67
Keyword ............................................................ 164 Merchandisers .................................................. 124
Klantdata .......................................................... 201 Merkverwantschap ........................................... 125
Klantenpiramide van Curry ................................. 95 Meso-omgeving .................................................. 71
Klantentrouw ...................................................... 18 Me-too pricing .................................................. 109
Klantgedrag ........................................................ 54 Microbedrijf ........................................................ 47
Kleinbedrijf ......................................................... 47 Micro-omgeving ................................................. 71
Koopkrachtafvloeiing .......................................... 37 Middelgroot bedrijf ............................................ 47
Koopkrachtbinding ............................................. 37 Modified rebuy ................................................... 45
Koopkrachttoevloeiing ........................................ 37 Modus ................................................................ 67
KPI ....................................................................... 35 Monitoren (luisteren) ....................................... 176
Kruislingse prijselasticiteit ................................ 116 Monitoren (webcare) ....................................... 200
Kwalitatieve data ................................................ 62 Monopolistische concurrentie ............................ 33
Kwantitatieve data .............................................. 63 Multi-channel ..................................................... 15
Kwantumkorting ............................................... 112 Multikanaaldistributie ...................................... 100
Leadgeneratie ................................................... 201 MVO ................................................................... 52
Lijnorganisatie .................................................. 138 Neergangsfase .................................................... 95
Lijn-staforganisatie ........................................... 138 Nep webshop .................................................... 211
Live chat ............................................................ 202 Net Promotor Score (NPS) ................................ 181
Long tail zoekwoorden ..................................... 169 New task buying ................................................. 45
Low involvement ................................................ 40 Niche-marketing ................................................. 56
Loyale klanten ..................................................... 22 Off Page factoren .............................................. 163
Loyaliteit ............................................................. 18 Oligopolie ........................................................... 33
Loyaliteitsprogramma’s ...................................... 22 Omloopsnelheid ............................................... 123
Maatschappelijk Verantwoord Ondernemen ..... 52 Omni-channel ..................................................... 15
Machine learning, ML ......................................... 68 Ondiep assortiment ............................................ 89
Macro-omgeving ................................................ 71 One-to-one marketing ...................................... 133
Marketing ........................................................... 11 Ongedifferentieerde strategie ............................ 56
Marketing automation ........................................ 16 On Page factoren .............................................. 162
Marketingcommunicatie .................................. 129 Open Source ..................................................... 152
Marketingconcept .............................................. 78 Organigram ....................................................... 138
Marketing funnel .............................................. 131 Outletstore ......................................................... 48
Marketingmix ..................................................... 78 Overschot ........................................................... 30
Marketingproces ................................................. 81 Packshot ........................................................... 156

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