Page 9 - Inkijkexemplaar-Digital-Marketing-E-commerce-Expert
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Inkijkexemplaar
21. App marketing ������������������������������������������������������������������ 224
21.1 Wat wil je met de app? .........................................................................224
21.1.1 Bedrijfskarakteristieken ........................................................................224
21.2 App optimalisatie en promotie .............................................................225
21.2.1 App Store Optimalization: ASO .............................................................225
21.2.2 App promotie voor lokale bedrijven .....................................................227
21.2.3 Adverteren om je app te promoten ......................................................228
21.3 Ranking factoren ...................................................................................229
21.4 App techniek en ontwikkeling ...............................................................229
21.4.1 Apps ontwikkelen .................................................................................229
21.4.2 Native apps ...........................................................................................230
21.4.3 Hybride apps .........................................................................................230
21.4.4 Progressive Web App (PWA) .................................................................230
21.4.5 Je eigen app bouwen ............................................................................231
21.5 Je app uploaden naar de stores ............................................................232
21.5.1 Vindbaarheid ........................................................................................232
21.5.2 Meten ...................................................................................................232
21.5.3 De kosten ..............................................................................................233
21.6 Belangrijke begrippen ...........................................................................234
22. Webcare ���������������������������������������������������������������������������� 235
22.1 Functies van webcare ...........................................................................235
22.2 Tools voor webcare ...............................................................................236
22.2.1 Webcare meetbaar maken ...................................................................238
22.3 Webcare tips .........................................................................................238
22.4 Belangrijke begrippen ...........................................................................239
23. Cybercrime ������������������������������������������������������������������������ 240
23.1 Soorten cybercrime ..............................................................................240
23.2 Phishing ................................................................................................240
23.3 Spoofing ................................................................................................242
23.4 Fraude ...................................................................................................243
23.5 Ransomware .........................................................................................245
23.6 Nep webshop ........................................................................................246
23.7 Beschermen tegen cybercrime .............................................................247
23.7.1 Sterke wachtwoorden ...........................................................................247
23.8 Belangrijke begrippen ...........................................................................249
Trefwoordenindex ���������������������������������������������������������������������� 252
De lesmethodes van Edufocus ����������������������������������������������������� 258
