Page 8 - Inkijkexemplaar-Digital-Marketing-E-commerce-Expert
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Inkijkexemplaar
17. Dropshipping en Affiliate marketing ���������������������������������������������175
17.1 Dropshipping ......................................................................................................175
17.1.1 Voor wie is dropshipping? ..................................................................................177
17.1.2 Voor- en nadelen van drophipping ....................................................................177
17.2 Affiliate marketing .............................................................................................178
17.2.1 Hoe werkt affiliate marketing? ..........................................................................178
17.2.2 De adverteerder .................................................................................................178
17.2.3 De publisher: geen risico, wel verdienen ...........................................................181
17.2.4 De affiliate provider ...........................................................................................181
17.2.5 Afrekenen ..........................................................................................................182
17.3 Belangrijke begrippen ........................................................................................183
18. Social media apps als bedrijf gebruiken ���������������������������������������184
18.1 Pinterest .............................................................................................................184
18.2 YouTube .............................................................................................................185
18.3 Instagram ...........................................................................................................188
18.4 Snapchat ............................................................................................................192
18.5 TikTok .................................................................................................................195
18.6 Twitter ................................................................................................................196
18.7 Bloggen ..............................................................................................................199
18.7.1 Goed bloggen .....................................................................................................200
18.7.2 Blogging software ..............................................................................................201
18.8 Facebook ............................................................................................................201
18.9 LinkedIn ..............................................................................................................203
18.10 WhatsApp ..........................................................................................................206
18.11 Belangrijke begrippen ........................................................................................208
19. Mobile Marketing ������������������������������������������������������������������������209
19.1 Onderverdeling mobile marketing .....................................................................210
19.1.1 Niet locatie gebaseerde mobile marketing ........................................................210
19.1.2 Locatie gebaseerde mobile marketing ...............................................................211
20. E-mail marketing ��������������������������������������������������������������������������214
20.1 Wat is e-mail marketing software? ....................................................................214
20.2 E-mailadressen verzamelen ...............................................................................216
20.3 Effectieve nieuwsbrieven maken .......................................................................216
20.4 De KPI’s bij e-mail marketing software ..............................................................218
20.5 Wet- en regelgeving nieuwsbrieven ...................................................................220
20.6 Marketing Automation: Je webshop koppelen en extra functies ......................221
20.7 Belangrijke begrippen ........................................................................................223
