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13. Marketing automation, KPI's en analyse ............................ 115
13.1 Veel gebruikte social media KPI’s ..........................................................115
Inkijkexemplaar
13.1.1 Nog meer bekende KPI's .......................................................................116
13.1.2 NPS: Net Promotor Score ......................................................................117
13.2 Social media campagne management Campagnes automatiseren ......119
13.2.1 Tools om te meten ................................................................................121
13.3 Big data .................................................................................................122
13.3.1 Small data .............................................................................................124
13.4 AI bij automatisering .............................................................................124
13.5 Belangrijke begrippen ...........................................................................125
14. Cybercrime ........................................................................ 126
14.1 Soorten cybercrime ..............................................................................126
14.2 Phishing ................................................................................................126
14.3 Spoofing ................................................................................................128
14.4 Digitale Fraude ......................................................................................129
14.5 Ransomware .........................................................................................131
14.6 Nep webshop ........................................................................................132
14.7 Beschermen tegen cybercrime .............................................................132
14.7.1 Sterke wachtwoorden ...........................................................................133
14.8 Belangrijke begrippen ...........................................................................134
Wijzigingen boek ............................................................... 136
Trefwoordenindex ............................................................. 137
De lesmethodes van Edufocus ............................................ 142
