Page 5 - Inkijkexemplaar-Social-Media-voor-het-MBO-9e-editie
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4. Social media strategie .................................................................33
4.1 Social media actief inzetten ............................................................................ 33
Inkijkexemplaar
4.2 De social media strategie toepassen .............................................................. 33
4.3 De hoofdstrategie opzetten ............................................................................ 34
4.4 De campagnestrategie organiseren en uitvoeren ........................................... 35
4.5 Market places ................................................................................................. 36
4.6 Belangrijke begrippen ..................................................................................... 39
5. Content marketing en content creatie .........................................40
5.1 Content en strategie ....................................................................................... 40
5.1.1 Content marketing .......................................................................................... 40
5.2 Content creatie ............................................................................................... 41
5.3 De basis van content ....................................................................................... 42
5.3.1 De Sales funnel ............................................................................................... 43
5.3.2 De overtuigingsprincipes van Robert Cialdini ................................................. 43
5.3.3 Engagement .................................................................................................... 45
5.4 Content maken ............................................................................................... 45
5.4.1 Zelf content maken ......................................................................................... 45
5.4.2 Storytelling ...................................................................................................... 51
5.4.3 Crowdsourcing ................................................................................................ 52
5.5 Podcast maken en publiceren ......................................................................... 53
5.6 Belangrijke begrippen ..................................................................................... 56
6. Webcare .....................................................................................57
6.1 Functies van webcare ..................................................................................... 57
6.2 Tools voor webcare ......................................................................................... 58
6.2.1 Webcare meetbaar maken ............................................................................. 60
6.3 Webcare tips ................................................................................................... 60
6.4 Social media protocollen ................................................................................ 61
6.5 Belangrijke begrippen ..................................................................................... 61
7. Social media apps als bedrijf gebruiken ......................................62
7.1 Pinterest .......................................................................................................... 62
7.2 YouTube .......................................................................................................... 63
7.3 Instagram ........................................................................................................ 66
7.4 Snapchat ......................................................................................................... 70
7.5 TikTok .............................................................................................................. 73
7.6 Twitter ............................................................................................................. 74
7.7 Bloggen ........................................................................................................... 77
7.7.1 Goed bloggen .................................................................................................. 78
7.7.2 Blogging software ........................................................................................... 79
7.8 Facebook ......................................................................................................... 79
