Page 6 - Inkijkexemplaar-Social-Media-voor-het-MBO-9e-editie
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7.9 LinkedIn ................................................................................................................. 81
7.10 WhatsApp ............................................................................................................. 84
7.11 Belangrijke begrippen ........................................................................................... 86
Inkijkexemplaar
8. Adverteren op social media ............................................................ 87
8.1 Waarom ga je adverteren ..................................................................................... 87
8.2 Advertentie-opties en systemen ........................................................................... 87
8.3 De kosten van adverteren ..................................................................................... 89
8.4 Ad targeting .......................................................................................................... 90
8.4.1 Aangepaste doelgroepen ...................................................................................... 91
8.5 Belangrijke begrippen ........................................................................................... 92
9. Influencer marketing ...................................................................... 93
9.1 Influencers inzetten .............................................................................................. 93
9.2 De influencer industrie ......................................................................................... 94
9.3 Belangrijke begrippen ........................................................................................... 96
10. Rechten van consumenten .............................................................. 97
10.1 Kopen op afstand .................................................................................................. 97
10.2 Keurmerken .......................................................................................................... 98
10.3 Klantbeoordelingen .............................................................................................. 98
10.4 Belangrijke begrippen ........................................................................................... 99
11. E-mail marketing ........................................................................... 100
11.1 Wat is e-mail marketing software? ..................................................................... 100
11.2 E-mailadressen verzamelen ................................................................................ 102
11.3 Effectieve nieuwsbrieven maken ........................................................................ 102
11.4 De KPI’s bij e-mail marketing software ............................................................... 104
11.5 Wet- en regelgeving nieuwsbrieven .................................................................... 106
11.6 Marketing Automation: Je webshop koppelen en extra functies .......................107
11.7 Belangrijke begrippen ......................................................................................... 109
12. Mobile Marketing ......................................................................... 110
12.1 Onderverdeling mobile marketing ...................................................................... 111
12.1.1 Niet locatie gebaseerde mobile marketing ......................................................... 111
12.1.2 Locatie gebaseerde mobile marketing ................................................................ 112
12.2 Belangrijke begrippen ......................................................................................... 114
