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Online Marketing Workbook

Task 5 - Internet strategies

a. What three main internet marketing strategies are mentioned in the book?
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b. For each strategy, describe in a single sentence what it means.
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c. Give a practical example where several strategies are used. Explain clearly how these are
applied and name the websites or applications involved.
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d. To which Internet strategy does e-mail marketing belong?
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e. To which internet strategy does the use of booking.com belong?
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f. The book mentions several means of applying inbound marketing. Some of these may
already be familiar to you.
Take a look at the overview. Look up the meaning of each form that you do not (yet) know
well on the internet and give your own clear description of it.
Do not forget to mention the source.

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