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Online Marketing Workbook

b. Take any company from practice as an example. Consider which competitors belong to it.
Draw a diagram showing the positioning of the company and its competitors.

Task 4 - Communication

The theory explained the advantages of having a communication plan for your company.

a. What five components are described for each purpose in a communication plan?
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b. The frequency with which you communicate messages can depend on various factors.
Describe what you should consider when it comes to the frequency of communication.
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Task 5 - Visitor behavior and the role of the online marketeer

The theory talks about different actions of a visitor on the Internet.

Indicate the three steps an Internet visitor takes before visiting a site and explain in your own words
how you as an online marketer respond to this.
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