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Online Marketing Workbook
Task 6 - Multi-, cross- and omni-channel
The different channel strategies are about the extent to which a company coordinates and makes
information available via the different touchpoints.
a. Geef 5 voorbeelden van de soort informatie die wordt bedoeld.
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b. The text speaks of fulfilment. Explain exactly what is meant by this. You may use the search
engine.
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c. Explain the difference between Multi-channel and Cross-channel.
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d. What do you think is an advantage of omni-channel for the customer?
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Task 7 - The functions of the search engine
Explain in your own words what the 2 functions of the search engine are.
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Task 8 - SERP
Explain what the abbreviation SERP stands for and what it means.
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