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Online Marketing Workbook
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e. Which concrete (research) example in the book shows that a positive customer experience
has a huge impact on the turnover of companies? Please give one of the examples
mentioned.
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Task 4 - Net Promoter Score (NPS)
Hippisch Centrum Ameland conducted an NPS survey among its clients.
a. Why would this company choose an NPS survey over other survey forms?
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b. The results of the survey are as follows: -
2% detractors
- 39% passives
- 59% promoters
What is the NPS score?
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c. How do you rate this NPS score?
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Task 5 - Persona card
Create two persona cards based on your favorite shop or other company of your choice.
Tip: Work these out in PowerPoint and then also save the result as a .jpg image
to use in your digital report.
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