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Online Marketing Workbook
Task 2 - Segmentation strategies
a. Name the four different segmentation strategies and explain briefly what they mean.
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b. Which strategy makes the most profit margin and why?
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c. Which strategy is better to avoid and why?
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d. Give your own practical example of how you can target a group of (potential) customers in a
very targeted and distinctive way.
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Task 3 - Positioning
a. Give your own definition of the term positioning.
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