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Online Marketing Workbook



               Task 4 - 4 Cs and the SIVA model

               The text book talks about variants of the marketing mix, namely the 4C marketing mix and the SIVA
               model. Please answer the questions below.

                   a.  What are the 4 Cs in the 4C model?
                      Please indicate briefly what each C entails.
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                   b.  Which parts belong to the SIVA model? Explain briefly what we mean by each part.
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                   c.  What is the difference between the marketing mix consisting of 6 P's and the use of its
                      variants?
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                   d.  Some companies use multiple variants? What do you think of that?
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