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Preview copy
Online Marketing Workbook
Task 4 - A/B testing ............................................................................................................................ 53
Chapter 13 - App marketing ........................................................................................................ 54
Task 1 - Earning models and making apps findable. ......................................................................... 54
Task 2 - Advertising ........................................................................................................................... 54
Task 3 - Ranking ................................................................................................................................. 55
Task 4 - Developing apps ................................................................................................................... 55
Task 5 - Conversion rate .................................................................................................................... 55
Chapter 14 - The online marketing practice ................................................................................. 56
Task t 1 - Feasibility ........................................................................................................................... 56
Task 2 - Usability optimization and conversion optimization ........................................................... 56
Task 3 - SEO Quickscan ...................................................................................................................... 56
Task 4 - Website software ................................................................................................................. 57
Chapter 15 - Black hat – Grey hat – White hat ............................................................................. 58
Task 1 - Good SEO practice ................................................................................................................ 58
Task 2 - Use of texts - right way or wrong way?................................................................................ 58
Task 3 - Penquin update and penalty ................................................................................................ 59
Chapter 16 - Google Tools ........................................................................................................... 60
Task 1 - The two important Google tools .......................................................................................... 60
Task 2 - The online funnel ................................................................................................................. 60
Task 3 - CTR as a measuring tool ....................................................................................................... 61
Chapter 17 - Internet advertising ................................................................................................ 62
Task 1 - SEA ..................................................................................................................................... 62
Task 2 - Advertise in the search engine ............................................................................................. 63
Task 3 - Getting started with advertising .......................................................................................... 63
Task 4 - The advertisement of agricultural contractor Kas ............................................................... 65
Task 5 - Advertise on YouTube .......................................................................................................... 65
Task 6 - Cookies ................................................................................................................................. 66
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