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Online Marketing Workbook

Chapter 1 - Introduction to Online Marketing

Topics:

• Marketing
• Online marketing
• 6P's (online) marketing mix
• 4C model
• SIVA model
• Internet marketing strategies
• Target groups and segmentation
• Positioning
• Communication

Task 1 - Marketing

Please define the term 'marketing'.

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Task 2 - Online marketing and traditional marketing

What is the difference between online marketing and traditional marketing?

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Task 3 - (Online) marketing mix according to the 6 P's

Which 'Ps' comprise the (online) marketing mix?

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© Edufocus 2022 – Online Marketing Workbook 9