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Preview copy
Online Marketing Workbook
Chapter 18 - Local and international websites ............................................................................. 67
Task 1 - Creation of Google My Business .......................................................................................... 67
Task 2 - International sites ................................................................................................................ 68
Chapter 19 - Mobile marketing ................................................................................................... 69
Task 1 - Mobile marketing - a trend! ................................................................................................. 69
Task 2 - The natural search result with mobile display ..................................................................... 70
Task 3 - Application of mobile marketing .......................................................................................... 70
Task 4 - An app for Tuincentrum de Hark.......................................................................................... 71
Task 5 - Developments in the application of apps ............................................................................ 71
Chapter 20 - Email Marketing ..................................................................................................... 72
Task 1 - The basics of e-mail marketing ............................................................................................ 72
Task 2 - Email marketing in practice .................................................................................................. 72
Chapter 21 - Link Building ........................................................................................................... 73
Task 1 - Link building in general ........................................................................................................ 73
Task 2 - Applying link building in practice ......................................................................................... 74
Task 3 - Anchor texts ......................................................................................................................... 74
Task 4 - Link profile ............................................................................................................................ 74
Task 5 - Different possibilities of link building ................................................................................... 75
Task 6 - Link bait ................................................................................................................................ 75
Task 7 - Social Media as link building ................................................................................................ 76
Chapter 22 - The (online) marketing mix, all in summary ............................................................. 77
Task 1 - Traditional and online marketing ......................................................................................... 77
Chapter 23 - Technical SEO ......................................................................................................... 78
Task 1 - Coding languages ................................................................................................................. 78
Task 2 - Big Data ................................................................................................................................ 78
Complement - deepening and practical application ..................................................................... 79
Tools for practice........................................................................................................................ 79
Tool: SEO step-by-step plan .............................................................................................................. 80
Tool: Keyword research step-by-step plan ........................................................................................ 81
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