Page 82 - Inkijkexemplaar-Digital-Marketing-E-commerce-Expert

Inkijkexemplaar
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Trefwoordenindex

1st party cookies .................................................... 95 Black hat technieken ....................................... 29, 139
3rd party cookies .................................................... 95 Bloggen ................................................................. 199
Aangepaste doelgroepen ........................................ 93 Bluetooth .............................................................. 212
A/B testen ............................................................. 124 Body ...................................................................... 148
ACM ............................................................... 130, 220 Bot .......................................................................... 26
Actieve loyaliteit ..................................................... 16 Bounce Rate ......................................................... 218
Adaptive sites ....................................................... 151 Branding ............................................................... 236
Ad exchange platform ............................................. 98 Browser fingerprinting ............................................ 96
Ad manager .......................................................... 188 Brute force attack ................................................. 247
Ad network ............................................................. 98 Caffeine algoritme .................................................. 29
Adobe XD .............................................................. 146 Call To Action ................................................... 49, 186
Adsense .................................................................. 88 Cascading Style Sheet ............................................. 81
AdSense ........................................................... 88, 104 Channel managers ................................................ 129
Ad Targeting ............................................................ 92 Chatbot ................................................................. 237
Affiliate marketing ........................................... 89, 178 Click Through Rate (CTR) .................... 60, 91, 167, 219
Affiliate netwerk ................................................... 181 Click To Open Rate (CTOR) .................................... 219
Affiliate provider ................................................... 178 Client-server model ................................................ 74
Agile ........................................................................ 71 Cloaking ................................................................ 139
AI .......................................................................... 158 Cluster content ....................................................... 54
AIDA ................................................................. 52, 108 CMS ...................................................................... 143
Algemene Verordening Gegevensbescherming Content ................................................................. 146
(AVG) ..................................................... 220 Content creatie ..................................................... 107
Algoritme ................................................................ 29 Content marketing ......................................... 105, 164
Alt tekst .................................................................. 48 Content spam ....................................................... 140
Ankertekst .............................................................. 49 Content strategie .................................................... 22
API .......................................................................... 83 Conversie ................................................................ 51
Application Programmable Interface (API) ............. 83 Conversie pixels .................................................... 182
App marketing ...................................................... 224 Conversie ratio ........................................................ 51
App Store Optimalization (ASO) ........................... 225 Conversie verbetering ............................................ 69
Artificial Intelligence (AI) ...................................... 158 Conversion Rate ...................................................... 91
Attributie .............................................................. 138 Cookies ................................................................... 95
Augmented Reality ............................................... 194 Cookiewall .............................................................. 96
Autoriteit Consument en Markt .................... 130, 220 Core Web Vitals ...................................................... 78
Average Conversion Rate ...................................... 233 Cost Per Action (CPA) .............................................. 90
AVG ................................................................ 130, 220 Cost Per Click (CPC) ................................................. 89
Backlinks ............................................................... 139 Cost Per Impression (CPI) ....................................... 89
Back-up ................................................................. 247 Cost Per Lead (CPL) ................................................. 90
Bankhelpdeskfraude ............................................. 244 CPA ......................................................................... 90
Beacons ................................................................ 212 CPC ......................................................................... 89
BERT Algoritme ....................................................... 30 CPL .......................................................................... 90
Bezoekersverkeer ............................................ 20, 146 CRM systeem ................................................. 153, 238
Biedstrategieën ...................................................... 90 CRO piramide .......................................................... 69
Big data ................................................................. 156 Crowdsourcing ...................................................... 116

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