Page 83 - Inkijkexemplaar-Digital-Marketing-E-commerce-Expert

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CSS ........................................................................... 81 Gebruikerservaring .................................................. 22
CTA ........................................................................... 49 Gebruikerstest ......................................................... 68
Custom Audience .................................................... 94 Google Ads .............................................................. 99
Customer Care ....................................................... 170 Google Analytics .................................................... 135
Customer experience ......................................... 11, 16 Google Analytics trechter ...................................... 137
Customer journey .................................................... 11 Google bedrijfsprofiel .............................................. 61
Customer journey mapping ..................................... 12 Google factoren ....................................................... 21
Customer Satisfaction Score (CSat) ........................ 168 Google Index ............................................................ 26
Cybercrime ............................................................ 240 Google Merchant Center ....................................... 101
Data Management Platform (DMP) ......................... 99 Google Search Console .......................................... 133
Decision Making Unit (DMU) ................................. 107 Google Shopping ..................................................... 89
Dekking .................................................................. 134 Google Tag Manager ................................................ 94
Deliverability .......................................................... 218 Google Trends .......................................................... 38
Demand Side Platform (DSP) ................................... 98 Google Zoekwoordplanner ...................................... 41
Demand Supply Platform (DSP) ............................... 98 Hashtag .................................................................. 189
Description .............................................................. 58 Hashtag challenge ................................................. 196
Design ...................................................................... 22 Header ................................................................... 148
Device fingerprinting ............................................... 96 Heading ................................................................... 48
Directe bezoekers .................................................. 137 Helpdeskfraudefraude ........................................... 244
Display advertenties ................................................ 88 Hero afbeelding ....................................................... 47
DMP ......................................................................... 99 High Quality Pages ............................................ 44, 146
DMU ...................................................................... 107 HTML ....................................................................... 79
DNS systeem ............................................................ 76 HTTP protocol ..................................................... 74, 75
Doelgroepen .......................................................... 122 HTTPS protocol ........................................................ 75
Doelgroepmarketing .............................................. 106 Human Raters .......................................................... 44
Doelgroep targeting ................................................. 92 Hybride apps ......................................................... 230
Domeinnaam ........................................................... 76 Impressies .............................................................. 166
Dropshipping ......................................................... 175 Indexeren .................................................... 25, 54, 134
Dubbele content ...................................................... 53 Influencer marketing ........................................ 89, 171
Dubbele opt-in ....................................................... 220 Instagram ............................................................... 188
Dynamische url ........................................................ 59 Install rate .............................................................. 233
E-A-T ........................................................................ 44 Joomla ................................................................... 145
E-commerce ........................................................... 121 Keurmerken ........................................................... 131
E-mail marketing .................................................... 214 Key Performance Indicator (KPI) .............................. 51
Engagement ..................................... 111, 166, 174, 190 Keywords ................................................................. 33
Engagement score ................................................. 174 Keywords Everywhere ............................................. 42
Event driven e-mails .............................................. 221 Keyword stemming .................................................. 40
Facebook adverteren ............................................. 102 Keyword stuffing ...................................................... 48
Facebook bedrijfspagina ........................................ 201 Klantbeoordelingen ............................................... 131
Facebook profiel .................................................... 201 Klantdata ............................................................... 236
Footer .................................................................... 148 Kopen op afstand ................................................... 130
Fulfilment .............................................................. 130 KPI ............................................................................ 20
Functionele cookies ................................................. 96 Landingspagina ................................................. 51, 127
Gannt-chart ............................................................. 71 Lay-out website ..................................................... 147
Gastbloggen ........................................................... 201 Leadgeneratie ........................................................ 236

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