Page 84 - Inkijkexemplaar-Digital-Marketing-E-commerce-Expert

Inkijkexemplaar
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Lead nurturing .................................................. 153 Opt-in ................................................................ 220
Lead scoring ...................................................... 153 Opt-out ............................................................. 220
Lifetime value ............................................. 91, 103 Organic search .................................................. 137
Linkbuilding ........................................................ 21 Organische resultaten ......................................... 58
LinkedIn ............................................................ 203 PageRank ............................................................ 27
Link Juice ............................................................ 53 Pagina lay-out ..................................................... 46
Link spam .......................................................... 139 Panda algoritme ................................................. 29
Live chat ............................................................ 237 Paragraaftekst ..................................................... 48
Locatie gebaseerde mobile marketing .............. 211 Passieve loyaliteit ............................................... 16
Lokale SEO .......................................................... 61 Pay Per Click (PPC) ............................................ 182
Long tail zoekwoorden ....................................... 37 Pay Per Lead (PPL) ............................................ 182
Lookalike Audience ............................................. 94 Pay Per Sale (PPS) ............................................. 181
Loyaliteit ............................................................. 16 Penalties ........................................................... 141
Loyaliteitsprogramma’s .................................... 125 Penquin algoritme .............................................. 30
Machine Learning (ML) ..................................... 190 Persona ..................................................... 106, 123
Macro conversie ................................................. 51 Persona card ..................................................... 106
Magento ........................................................... 145 Personalisatie ................................................... 107
Marketing automation ...................................... 152 Persoonsgegevens ............................................ 220
Marketing Qualified Lead (MQL) ...................... 153 Phishing ............................................................ 240
Marketplaces .................................................... 128 PHP ..................................................................... 82
Marktonderzoek ............................................... 122 Pigeon algoritme ................................................ 30
Meta Ad manager ............................................. 191 Pigeon Algoritme ................................................ 30
Meta bedrijfsmanager ...................................... 191 Pilllar pages ........................................................ 54
Meta business suite .......................................... 191 Pinterest ........................................................... 184
Meta Pixel ........................................................... 93 Pinterest board ................................................. 184
Micro conversie .................................................. 51 Pixel .................................................................. 148
Mobile first ............................................... 150, 209 Podcast ............................................................. 117
Monetization .................................................... 187 Pricing models .................................................... 89
Monitoren (luisteren) ....................................... 162 Product data feed ............................................. 101
MQL .................................................................. 153 Programmic advertising ................................ 89, 97
Multivariant testen ........................................... 125 Progressive Web App (PWA) ............................. 230
Native adverteren ............................................. 211 Prototyping ....................................................... 146
Native apps ....................................................... 230 Publishers ................................................... 97, 178
Natuurlijke resultaten ......................................... 58 QR code marketing ........................................... 210
Navigatie ..................................................... 47, 146 Rank Brain algoritme .......................................... 30
Navigatiemenu ................................................. 146 Ranking .................................................. 21, 25, 150
Nep webshop .................................................... 246 Ranking factoren ......................................... 25, 229
Net Promoter Score (NPS) ................................ 167 Ranking factoren bij apps ................................. 229
Nieuwsbrief ...................................................... 214 Ransomware ..................................................... 245
NoIndex .............................................................. 54 Referral bezoekers ............................................ 137
NPS ................................................................... 167 Referral programma's ....................................... 227
Off page factoren ................................................ 29 Remarketing ..................................................... 103
On page factoren ................................................ 29 Resize image ..................................................... 150
Open rate .......................................................... 219 Resolutie ........................................................... 148
Open source ..................................................... 143 Response codes .................................................. 75

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