Page 57 - Inkijkexemplaar-Social-Media-voor-het-MBO-9e-editie

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Trefwoordenindex

6 P's .................................................................... 24 Click Through Rate (CTR) .......................... 105, 116
Inkijkexemplaar
Aangepaste doelgroepen .................................... 91 Click To Open Rate (CTOR) ................................ 105
A/B test ............................................................. 103 Content creatie ............................................. 40, 41
ACM ............................................................ 97, 106 Content maken ................................................... 45
Actieve loyaliteit ................................................. 21 Content marketing ........................................ 35, 40
Ad manager ........................................................ 66 Conversie ............................................................ 25
Ad Targeting ........................................................ 90 Cost Per Action (CPA) .......................................... 90
Adverteren .......................................................... 87 Cost Per Click (CPC) ............................................. 89
Afbeeldingen ...................................................... 48 Cost Per Impression (CPI) ................................... 89
Affiliate marketing .............................................. 89 Cost Per Lead (CPL) ............................................. 89
AI ........................................................................ 46 CPA ..................................................................... 90
AI afbeeldingen ................................................... 48 CPC ..................................................................... 89
AIDA .............................................................. 20, 42 CPL ...................................................................... 89
Algemene Verordening Gegevensbescherming .. 97 CRM systeem ...................................................... 60
Algoritmen .......................................................... 17 Cross-selling ........................................................ 26
Alternatief feit .................................................... 15 Crowdsourcing .................................................... 52
AP ....................................................................... 97 CSat score ......................................................... 118
Artificial Intelligence (AI) .................................... 46 Custom Audience ............................................... 92
Augmented Reality ............................................. 72 Customer care .................................................. 120
Autoriteit Consument en Markt (ACM) ...... 97, 106 Customer Experience ................................... 19, 21
Autoriteit Persoonsgegevens (AP) ...................... 97 Customer Journey ............................................... 19
AVG wetgeving ................................................... 97 Customer Satisfaction Score (CSat) ................... 118
B2B ..................................................................... 31 Cybercrime ....................................................... 126
B2C ..................................................................... 31 Cyberstalken ....................................................... 16
Back-up ............................................................. 133 Decision Making Units (DMU) ............................ 30
Bankhelpdeskfraude ......................................... 130 Deliverability ..................................................... 104
Beacons ............................................................ 113 Demografische criteria ....................................... 28
Big data ............................................................. 122 Digitale fraude .................................................. 129
Bloggen ............................................................... 77 Display advertenties ........................................... 88
Blogger ............................................................... 12 DMU ................................................................... 30
Bluetooth .......................................................... 113 Doelgroep targeting ............................................ 90
Bots ..................................................................... 15 Doelgroeptargeting ............................................ 90
Bounce Rate ..................................................... 104 Doxing ................................................................. 16
Branding ............................................................. 58 Dubbele opt-in .................................................. 106
Brute force attack ............................................. 133 Economische criteria .......................................... 28
Call To Action (CTA) ............................................. 64 E-mail marketing ............................................... 100
Campagnestrategie ............................................. 35 Engagement ..................................... 45, 68, 96, 116
Canva .................................................................. 48 Engagement score .............................................. 96
Channel manager ............................................... 37 Event driven e-mails ......................................... 107
Channel managers .............................................. 37 Facebook ............................................................ 79
Chatbot ....................................................... 59, 124 Facebook bedrijfspagina ..................................... 79
ChatGPT .............................................................. 47 Facebook profiel ................................................. 79
Clickbait .............................................................. 16 Fake nieuws ........................................................ 14

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