Page 58 - Inkijkexemplaar-Social-Media-voor-het-MBO-9e-editie

T

Fraude en oplichting ........................................... 16 Nep webshop .................................................... 132
Fulfilment ........................................................... 38 Nieuwsbrief ...................................................... 100
Gastbloggen ........................................................ 79 Open rate .......................................................... 105
Inkijkexemplaar
Geografische criteria .......................................... 28 Opt-in ................................................................ 106
Groming .............................................................. 16 Opt-out ............................................................. 106
Hashtag ............................................................... 67 Overtuigingsprincipes ......................................... 43
Hashtag challenge .............................................. 74 Passieve loyaliteit ............................................... 21
Helpdeskfraudefraude ...................................... 130 Persona ............................................................... 30
Hoofdstrategie .................................................... 33 Personalisatie ............................................... 25, 30
Impressies ......................................................... 115 Persoonsgegeven ................................................ 97
Influencer ........................................................... 94 Phishing ............................................................ 126
Influencer adverteerder ..................................... 95 Pinterest ............................................................. 62
Influencer categorieën ....................................... 94 Pinterest board ................................................... 62
Influencer marketing .................................... 89, 93 Podcast ............................................................... 53
Influencer marketingbureaus ............................. 95 Pricing models .................................................... 89
Info stealer ........................................................ 126 Privacy .......................................................... 10, 17
Instagram ............................................................ 66 Prompt ................................................................ 47
Kenmerken social media ..................................... 10 Protocollen ......................................................... 61
Keurmerken ........................................................ 98 Psychologische criteria ....................................... 28
Klantbeoordelingen ............................................ 98 QR code marketing ........................................... 111
Klantdata ............................................................ 58 Ransomware ..................................................... 131
Klantervaring ...................................................... 19 Robert Cialdini .................................................... 43
Kopen op afstand ................................................ 97 RSS feed ........................................................ 54, 56
KPI ..................................................................... 115 Sales funnel .................................................. 20, 43
Leadgeneratie ..................................................... 58 Search Engine Advertising (SEA) ......................... 88
Lead nurturing .................................................. 122 Segmentatie ....................................................... 28
Lead scoring ...................................................... 122 Segmentatiecriteria ............................................ 28
LinkedIn .............................................................. 81 Service mails ..................................................... 107
Live chat .............................................................. 59 Sexting ................................................................ 16
Locatie gebaseerde mobile marketing .............. 112 Share of voice ................................................... 115
Lookalike Audience ............................................. 92 Small data ......................................................... 124
Machine Learning (ML) ................................. 46, 68 Smishing ........................................................... 130
Marketing automation ...................................... 119 Snapchat ............................................................. 70
Marketingmix ..................................................... 24 Snapchat Lens Studio ......................................... 72
Marketplaces ...................................................... 36 Snapcode ............................................................ 71
Marktplaats fraude ........................................... 129 Social media apps ............................................... 62
Maslow ............................................................... 11 Social media gebruik ...................................... 9, 13
Meta bedrijfsmanager ........................................ 69 Social media kalender ....................................... 120
Meta business suite ............................................ 69 Social media management ............................... 119
Meta pixel ........................................................... 91 Social media protocol ......................................... 61
ML ....................................................................... 46 Social media strategie ..................................... 9, 33
Mobile first ....................................................... 110 Social selling ....................................................... 35
Monetization ...................................................... 65 Spoofing ............................................................ 128
Monitoren .......................................................... 13 Sterke wachtwoorden ...................................... 133
Native adverteren ............................................. 112 Stichting Reclame Code (SRC) ........................... 106

138