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21. Linkbuilding .............................................................................165
21.1 Relevance ..................................................................................................... 165
21.2 Domain authority ......................................................................................... 165
21.3 Domain trust ................................................................................................ 165
21.4 Other elements of linkbuilding .................................................................... 166
21.5 Link building strategies: how to get links? ................................................... 166
21.6 Internal links and link value ......................................................................... 167
21.7 Social media and linkbuilding ...................................................................... 168
22. The (online) marketing mix, all in summary .............................169
22.1 Presentation: How do I present my product online? ................................... 171
22.2 Product: The product and related services and services ............................. 171
22.3 Promotion: How do I promote products and services? ............................... 171
22.4 Price: How do I determine my product price? ............................................. 172
22.5 Place: What places are there online? .......................................................... 173
22.6 People: What knowledge and skills is needed? ........................................... 174
23. Technical SEO ...........................................................................175
23.1 Common technical operations ..................................................................... 175
23.2 Preview copy
Coding languages ......................................................................................... 176
23.2.1 HTML and CSS .............................................................................................. 176
23.2.2 PHP code ...................................................................................................... 179
23.2.3 Javascript ..................................................................................................... 180
23.2.4 Coding languages and database summarised .............................................. 180
Keyword index ..................................................................................186
Edufocus textbooks ...........................................................................190
