Page 7 - Preview-copy-Online-Marketing-English
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12. Texts and images .....................................................................106
12.1 Conversion improvement ............................................................................ 107
12.2 Photos, illustrations and design ................................................................... 108
12.2.1 The use of pictures ...................................................................................... 108
12.2.2 Colors on your screen .................................................................................. 109
12.3 Content: What you should not do ............................................................... 111
12.3.1 Content Farms: low value content ............................................................... 111
12.3.2 Domination of ads ....................................................................................... 111
12.3.3 Double content ............................................................................................ 111
12.4 Copyright & copyleft .................................................................................... 112
12.4.1 Copyright ..................................................................................................... 112
13. App marketing ........................................................................114
13.1 What do you want with the app? ................................................................ 114
13.1.1 Company characteristics .............................................................................. 114
13.2 App optimization and promotion ................................................................ 115
13.2.1 App Store Optimization: ASO ....................................................................... 115
13.2.2 App promotion for local companies or for information and education ...... 117
13.2.3 Advertising to promote your app ................................................................ 118
13.3 Ranking factors ............................................................................................ 119
13.4 Preview copy
App technology and development ............................................................... 120
13.4.1 Apps development ....................................................................................... 120
13.4.2 Native apps .................................................................................................. 120
13.4.3 Hybrid apps .................................................................................................. 120
13.4.4 Progressive Web App (PWA) ........................................................................ 120
13.4.5 Build your own app ...................................................................................... 121
13.5 Upload your app to the stores ..................................................................... 122
13.5.1 Findability .................................................................................................... 122
13.5.2 Measurement .............................................................................................. 123
13.5.2 The costs ...................................................................................................... 123
14. Online marketing in practice ....................................................125
14.1 Improving an existing site or shop ............................................................... 126
14.1.1 The SEO QuickScan ...................................................................................... 126
14.1.2 Improve usability ........................................................................................ 127
14.1.3 Conversion improvement ............................................................................ 128
14.2 Different types of website software ............................................................. 130
14.2.1 Fully hand programmed websites ................................................................ 130
14.2.2 Hosted open source websites ...................................................................... 130
14.2.3 Hosted rented sites ...................................................................................... 131
15. Black hat - Grey hat - White hat ...............................................133
