Page 11 - Preview-copy-Online-Marketing-English

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CHAPTER 1

1. Introduction to Online Marketing

This book is about online marketing. But what exactly is online marketing? Is it the same as
"regular" marketing or is it something completely different (and what is "regular" marketing
anyway)? In this chapter, we will give an introduction to online marketing. Take a look at the
image below.

Inbound strategie
Social selling strategie
Social branding strategie
Bol.com Social media shopping Klantenservice
Amazon Monitoring
Marktplaats Leadgenera�e
Datafeed Branding
Social Media
strategie Webcare
Platform

Content crea�e strategie
Engagement
High Quality Page Omni-channel
Marke�ng automa�on Automation

Content Webshop Op�malisa�e Analyse
strategie Conversie
Usability

Google Analy�cs
Facebook Analy�cs
Ads Instagram Analy�cs
App
marketing
E-mail
marketing
Google Shopping
Google Ads/YouTube
Facebook ads
Pla�orm ads App Store Op�malisa�e
Instagram ads/stories Na�ve-Hybride-PWA
Influencers Mail campagnes
Affiliate marke�ng Loyaliteit

The work field of the online marketeer. Many applications are or can be connected to each other.

The illustration shows the main features of the online marketeer's field of work. You will know
some of the concepts, but probably not others. The lines between the concepts in the ovals
indicate that these concepts are related to other concepts. You could say that almost everything
is connected or can be connected in some way. In this book, we will show you how this works.
Not so long ago, this picture would look very different. There would be far fewer applications

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