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• Integration with your website. Subscriptions go automatically to your E-mail Marketing
software.
• Create e-mail templates without the need for graphic training.
• Apply photo, video and logos.
• Adding social share buttons such as LinkedIn, Twitter, Facebook, Pinterest etc.
• Social sharing analytics: measure the number of likes, tweets and comments.
• Compare results in the different channels.
• Comprehensive metrics to determine your ROI (Return On Investment).

Dashboard e-mail marketing software.

There are various providers of E-mail Marketing Software. The costs are limited. Some pack-
ages are free with a limited number of e-mail subscribers. Below are a number of providers:

• Get response: www.getresponse.com
• MailChimp: www.mailchimp.com
• Aweber: www.aweber.com
• Mailplus: www.mailplus.nl

20.4 Privacy

If you want to do e-mail marketing, you obviously need e-mail addresses. For this, you obvious-
ly look in your own mailbox or webshop in the first place. Bear in mind, however, that under
the privacy legislation AVG (General Data Protection Regulation), which became active in May
2018, subscribers have to give explicit permission for this newsletter. Just using your mailbox
contacts is officially not allowed, let alone using purchased email files.

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