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Keyword index

6 P's .......................................................... 12 Copyleft .................................................. 113
A/B testing .............................................. 107 Copyright ................................................ 112
Act on Distance Selling ............................. 90 Copyright Act .......................................... 112
AdSense .................................................. 144 Cost Per Click: CPC. ................................. 145
Advertising Network ............................... 147 Creative commons .................................. 112
Affiliate marketing .................................... 96 CRM .......................................................... 18
Affiliate provider ....................................... 96 Cross-channel ........................................... 36
AIDA model ............................................... 79 CSS .................................................... 51, 176
Algorithms ................................................ 44 CTA ............................................................ 62
ALLINTITLE ................................................ 74 CTR ........................................................... 60
AMD ........................................................ 157 Customer experience ......................... 29, 31
Anchor text ............................................. 166 Customer journey ..................................... 29
API ............................................................ 89 Customer journey mapping ...................... 29
Application Programming Interface .......... 89 Customer Relation Management system . 18
App marketing ........................................ 114 Customer reviews ..................................... 91
App Store Optimization (ASO) ................ 115 Data feed ................................................ 144
Autoriteit Consument en Markt ............... 90 Decision Making Units .............................. 35
Average Conversion Rate ........................ 123 Demographic criteria ................................ 21
AVG legislation .......................................... 90 Description ............................................... 58
Backlinks ................................................. 133 Detractors: ................................................ 33
Beacons .................................................. 161 Differention strategy ................................. 22
Big Data .................................................. 181 Direct visitors .......................................... 142
Black-Grey-White hat .............................. 133 DMU ......................................................... 35
Bluetooth ................................................ 160 DNS ........................................................... 45
Bots ........................................................... 38 Domain authority ................................... 165
Branding strategy ..................................... 18 Domain Name System .............................. 45
Browser .................................................... 51 Downsampling ........................................ 109
Caffeine update: ....................................... 45 Dropshipping ............................................ 92
Call To Action ............................................ 62 E-A-T ......................................................... 78
Cascading Style Sheet ............................... 51 E-commerce .............................................. 87
Click through rate ..................................... 60 Economic criteria ...................................... 22
Cloaking .................................................. 133 Fulfilment ........................................... 37, 89
CMS .......................................................... 52 Generic Top Level Domains (GTLD) ......... 154
CMYK color system ................................. 110 Geographical criteria ................................ 21
Communication plan ................................ 26 Google Ads ....................................... 55, 143
Concentrated strategy .............................. 22 Google Analytics ..................................... 140
Content Farm .......................................... 111 Google Analytics funnel .......................... 140
Content Management System .................. 52 Google keyword planner .......................... 71
Content profiles ........................................ 80 Google My Business ............................... 151
Content spam ......................................... 134 Google Shopping .............................. 55, 144
Conversion improvement ....................... 128 Google Trends ........................................... 68
Conversion pixels .................................... 100 GSC ......................................................... 138
Cookies ................................................... 147 Header ...................................................... 61

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