Page 66 - Preview-copy-Online-Marketing-English

Preview copy
T

Protocol .................................................... 50 SMART ...................................................... 26
Psychological criteria ................................ 22 SMS marketing ....................................... 159
QR code marketing ................................. 159 Snippet ..................................................... 58
Quality score ........................................... 145 Social media strategy ................................ 16
Referral visitors ....................................... 142 Social selling strategy ............................... 17
Remarketing ........................................... 144 Spiders ...................................................... 38
Responsive ........................................ 39, 156 Target groups ............................................ 21
Results page ............................................. 53 Technical SEO .......................................... 175
Reviews ..................................................... 57 Third Party Cookies ................................. 148
RGB color system .................................... 109 Title tag ..................................................... 58
Rich snippets ............................................ 58 Top Level Domain (TLD) .......................... 154
Sales funnel ........................................ 31, 80 Touchpoints .............................................. 29
Sales Qualified Leads (SQL) .................... 103 Trustmarks ................................................ 90
SEA .................................................... 28, 143 Undifferentiated strategy ......................... 23
Search Console ....................................... 138 Unique Buyer Reasons .............................. 24
Search Engine Advertising ........................ 28 Unique Selling Points ................................ 25
Search Engine Optimization ...................... 28 Url ....................................................... 49, 58
Search Engine Results Page ................ 38, 53 Usability .................................................. 127
Secondary keywords ................................. 66 Usability test. .......................................... 128
Segmentation ........................................... 21 User experience ........................................ 41
Segmentation criteria ............................... 21 USP's) ........................................................ 25
Segmentation strategies ........................... 22 Vloggers .................................................. 146
SEM ........................................................ 143 Web crawlers ............................................ 38
SEO ........................................................... 28 Webmaster guidelines ............................ 133
SEO factors ............................................... 43 Web server ............................................... 49
SEO QuickScan ........................................ 126 Website strategy ....................................... 16
SERP .......................................................... 38 WMT ....................................................... 138
SERP features ............................................ 55 Wordpress ................................................ 52
Short tail ................................................... 67 XML sitemap ............................................. 63
Site Links ................................................... 55 YMYL ......................................................... 78
Sitemap ..................................................... 63 Your Money or Your Life ........................... 78
SIVA model ............................................... 15

188