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carried out within an hour and consists of the following checks:

Checklist SEO QuickScan

1 Is it clear wich products or services are o ered by the company? Yes / No
2 Do navigation labels give a clear direction about the subject(s)? Yes / No
3 Are there su cient texts and picutres available on the most relevant web pages? Yes / No
4 Is it clear which keywords are relevant to the (most relevant) pages? Yes / No
5 Are meta titles and descriptions being used? Is the quality su ciently high enough? Yes / No
6 Are the url’s clear enough? Do they contain keywords? Yes / No
7 Are links being used with the (hyper)links? Yes / No
8 Do the headings contain any keywords? Yes / No
9 Do paragraph texts contain kewywords? Yes / No
10 Is the website mobile friendly? Yes / No
11 If there is any Analytics data available: Are there any serious issues. Yes / No
Keyword research: Conduct a research based on 3 important keywords.
12 This research will generate additional keyword suggestions. Are these visible on the site? Yes / No

Useful tips:
• If there are no (good) title and description texts, you can almost be sure that the site has
never been optimised.
• If the navigation buttons and the headings above the paragraphs do not contain (good) key-
words, you can almost be sure that the site is not optimised.
• Researching 5 search words almost always answers the question of whether the site is opti-
mised. During this research, you often come across dozens of good and necessary search
words that have not been used on the site.

Other sources
In addition to working with a checklist, other sources of information if this is available. Think of
customer reviews, surveys, complaints, the number of returns at a web shop, etc.

If it turns out that a site has not been optimized (properly), the number of visitors on the site
will also be lower than desired and possible. The next step is therefore to set up a project to
improve the SEO. Keyword research and a review of the navigation will always be part of this.
The project plan for improving a site is very similar to the project plan for setting up a new site.
The main difference is that the web builder adapts an existing site and does not build a new one.
If the site is easy to find, we look at usability and conversion.

14.1.2 Improve usability
Improving user-friendliness aims to create loyal customers. After all, satisfied customers come
back. Usability adjustments usually do not lead to extra visitors, but they do lead to increased
sales. We also use a checklist to improve usability. This checklist is not exhaustive or necessa-
rily suitable for every site. Adapt this checklist if necessary.

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