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• Is the site seen as an authority in this field?
• Is the content produced on a large scale, outsourced to a large number of content produ-
cers, or distributed through a large network of sites, so that less attention and care is given
to individual pages or sites?
• Is the article well made or does it seem sloppy or hastily produced?
• Would you trust information from this site if it appeared as a result of a medical search?
• Would you recognise the site as an authoritative source if its name was mentioned?
• Does this article provide a complete or comprehensive description of the subject?
• Does this article contain an in-depth analysis or interesting information that is more than
just a simple list of obvious facts?
• Is this the kind of page you would bookmark, share with a friend or recommend?
• Are there many advertisements displayed with this article that distract from or block the
view of the main content?
• Do you think this article could be printed in a magazine, encyclopaedia or book?
• Are the articles short or unsubstantiated, or are other important details missing?
• Have the pages been compiled with care and attention to detail?
• Would users complain if they saw pages from this site?

Source: Google blog

Expertise, Authoritativeness and Trustworthiness (E-A-T)
The human raters get guidelines from Google to do their job, the "Search Quality Guidelines".
This document of almost 200 pages contains the many guidelines that must be followed. In the
guidelines, much attention is paid to E-A-T. E-A-T stands for:

• Expertise: Show that you are an expert.
• Authoritativeness: Are you an authority (leader) with a good reputation?
• Trustworthiness: Reliability of information and trustworthiness in general.

The idea behind E-A-T is of course the high quality page. Human raters are continuously remin-
ded that they have to judge the quality on different aspects. It is not the case that every type
of site is judged in the same way. Some sites have higher demands than others.

Your Money or Your Life (YMYL)
Pages with extra high demands are called "Your Money or Your Life" pages (YMYL) pages.

YMYL pages are pages that have the potential to have an impact on a person's future happi-
ness, health, financial stability or security. Examples of such pages are:

• News pages on politics, science, technology and current affairs
• Pages of governments and pages on legal matters
• Shopping pages
• Pages about health, healthcare and safety
• Etc.
The way human raters evaluate websites is a model for the way search engines do it automatically.

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