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density is too high, you are guilty of keyword spamming in the eyes of Google.

For this, Google can penalize you by removing your page from the SERP results!

With the Keyword density tool: www.webconfs.com/keyword-density-checker, you can measu-
re whether you have used enough or too many keywords.

8.2.1 Stop words
In SEO, stop words are words that are used in search phrases but are ultimately ignored by the
search engine. They are usually words that make a sentence readable, but give no indication
of the content of the search.
Examples of stop words are:

• the, it, a, before, after, I, some, on, to, who, are, as.

Google searches semantically. This means that Google tries to understand the meaning of words
in the context in which they are used. With this approach, Google is able to see some stop words
as stop words, because they are not used to make a sentence readable, but because they have
a substantially different meaning. An example is Shakespeare's "to be or not to be". This sen-
tence is full of stop words but these will not be ignored by Google.

Actually, you could say that every word on your page is a keyword, at least in the eyes of the
search engine, except for the stop words. Optimizing for a keyword means giving Google extra
signals about the content of your pages, so that Google knows what the focus is of what you
want to communicate.

8.2.2 Primary and secondary keywords
The keywords we have discussed so far are the primary keywords on which you optimize your
page. You can expand these keywords with secondary keywords. These secondary keywords
should of course have a relationship with the primary keyword. The secondary search words
will probably not be placed in the title tag and description, but there is always room for them
in the body text. Integrate the secondary keywords and phrases in a natural way.

Search phrases are used more often than single keywords

8.3 Keyword competition

How do you choose your keywords and when is a keyword a good keyword? To start with the
latter: a good keyword is a keyword with which you are able to compete with other web pages.
You have your eye on some suitable keywords, but you soon find out that big brands use the
same keywords. There is keyword competition. It is sometimes difficult to compete with large
sites for popular (frequently used) keywords. To achieve a good position, you need to look for
keywords or phrases that are used less but still generate sufficient search volume. Search volu-
me is the number of times per month that the keyword is entered into the search engine.

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